Be a beautiful Human
Pure. Performance.
Developed in collaboration with leading hair experts and chemists, putting years of experience into practice. Our formulations are made of only the highest quality ingredients that are effective and nature-safe.
To the root of health.
Fortified with a powerful boost of nutrients and with zero sulfates, GMOs, parabens, petroleum, cyclic silicones, synthetic fragrances, phthalates, SLS/SLES, PEGs, or any other harmful additives. A daily routine that is all good and no bad — for your hair, scalp and the planet.
Responsibly made.
We are proudly vegan, certified Plastic Negative, Leaping Bunny certified and B-Corp (Pending), because we have a steadfast dedication to crafting products rooted in sustainability and working by the strictest standards, above and beyond US and European legal requirements.

